The Greater Houston Coffee
Association hosted its annual luncheon on October 15, 2019, and featured guest
speaker Aldo Annese, Director I&D of Aurora Studio Project. Annese flew in
from Guatemala City, Guatemala for the event. Aurora Studio Project, part of
Cepaglobal, is a best practice authentication program for business processes in
Guatemala with a commitment to “do good”.
Aurora Studio Project’s goal is to
“achieve profitability, excellence, economic and social growth, by maintaining
a long term, friendly and equitable relationship with people, the community and
the environment.” Annese discussed one of the Aurora’s success stories:
improving lives and the regional economy in Verapaz, Guatemala, through the
coffee industry. Verapaz is home to 529,000 individuals without basic literacy,
which limits their ability to pursue education. The region is impoverished with
high rates of poverty, leading to high migration from the farms into the
marginal urban areas.
Annese and Aurora have worked with
the local farmers to “create a sustainable system, with education for all, that
is committed to bringing support to the associate’s family.” Aurora helps
coffee producers reach their target markets directly, which dramatically increases
the income that the coffee producers receive for their crops. Then, by
educating the coffee producers and their communities on how to better spend and
invest their earnings, the entire community can improve their standard of
living. So far, farmers have sold 288,000 pounds of coffee using this system.
Annese closed the presentation with
a challenge to the audience to “be a coffee seed in the hearts of the farmer
and his community, being a part of their well-being and growth, committed for
The Greater Houston Coffee Association’s 2019 Annual Luncheon will be held on October 15, 2019, at the Houston Marriott South at Hobby Airport.
The keynote speaker is Aldo Annese,Director of I&D of Aurora Studio Project, a best practice authentication program for business processes in Guatemala.
Mr. Annese was born in Guatemala and completed high school
in Kansas. He began his career in the family business of footwear
manufacturing, before obtaining his undergraduate degree and forming the Aldo
Nero brand of footwear and accessories. Following his Masters degree at
University of Barcelona, Mr. Annese became an entrepreneur, starting new
companies and reengineering others.
After a health scare gave him a new perspective on life, Mr.
Annese and his wife, Lucia, developed the M.A.C. (Mind – Soul – Body)
philosophy in the Aurora Studio Project at Cepaglobal to do good, from seed to
cup, in the coffee industry. He is working with small coffee farmers to implement
business processes to empower them to sell their own coffee at fair prices.
Mr. Annese is an advisor to young entrepreneurs, a Director of Focus in the Family LATAM, former President of the Chamber of Tourism of Santa Ana, Costa Rica, and a managing director of several successful companies in the food, hospitality, manufacturing, real estate development, chemical, and coffee industries.
Tickets and table sponsorships are available at https://squareup.com/store/greater-houston-coffee-association.
The GHCA Board of Directors approved updates to the 2019 Board of Directors on February 26, 2019.
Stephen Ferguson, Dupuy Houston, was voted onto the Board of Directors.
Amber Sheppard, Cadeco, was elected as 1st Vice President.
The full listing of the Board of Directors is online at https://greaterhoustoncoffeeassociation.org/board-of-directors/.
Join the Coffee Association for its last Breakfast Seminar of 2018! Breakfast seminars are FREE to attend, but registration is required by Friday, Nov. 9.
FSVP inspections started in 2017 and will continue to increase. Mr. Valenzuela will provide an overview of the recently-implemented FSVP and its program requirements. Based on completed inspections, he will share some of the inspection results and recommendations for the importing community so that they can be better prepared.
Cost: Free. Includes breakfast and coffee.
Date: November 13, 2018.
Registration & Breakfast: 8:45-9:00 am.
Program: 9:00-10:00 am.
Location: 4400 Hwy 225 E, Suite 200, Deer Park, TX 77536.
RSVP Required to firstname.lastname@example.org by Friday, November 9, 2018.
Or, RSVP online now at: https://greaterhoustoncoffeeassociation.org/event/breakfast-seminar-nov2018/
Nearly 80 professionals from the Houston-area coffee industry joined the Coffee Association at the 2018 Annual Luncheon on October 16, 2018. Albert Scalla, Senior Vice President, Commodities Division, at INTL FCStone, flew in from Miami, Florida, to be the keynote speaker. Scalla discussed the reasons that coffee prices are at a 12-year low.
Thank you to the 2018-2019 Annual Sponsor Cadeco Industries and to the Annual Luncheon Sponsors Cadeco Industries, Clark Freight Lines, Dupuy Storage Houston, Eximius Coffee, FreshBrew, and Port Houston.