Coffee-makers are busily brewing in American kitchens as more consumers are drinking a daily cup of coffee in 2018 than in the previous six years. According to a survey commissioned by the National Coffee Association (NCA), 64% of Americans age 18 or over indicated they had a cup of coffee the previous day in 2018. This compares with 62% in 2017 and approximates to the level last recorded in 2012. Gourmet coffee consumption stayed near 2017 levels, still popular with younger consumers, with 48% of millennials enjoying a cup the day before. The daily coffee consumption survey results are part of the NCA National Coffee Drinking Trends report shared recently at their annual conference.
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Modern Coffee World Perks to Preferences
By: Judith Schultz, GHPB
What is happening in the world of coffee? Michael Gaviña, incoming chair of the National Coffee Association (NCA), answered that question at the October 12th luncheon hosted by the Greater Houston Coffee Association in conjunction with the Port Bureau at the DoubleTree by Hilton Houston Hobby Airport.