Tag: trends

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Register now: Free Coffee Cupping on July 11 with the Coffee Association

Join the Greater Houston Coffee Association for an amazing Coffee Cupping experience!

📅 Date: July 11

⌚️ Time: 3 pm – 4:30 pm

📍 Location: InterAmerican Coffee

💲 FREE but registration is required!

Coffee cupping is a fascinating sensory evaluation technique used by experts to assess coffee flavors, aromas, and overall quality. At this event, you’ll get a unique opportunity to dive into the world of coffee tasting alongside industry professionals and coffee enthusiasts like yourself.

During the cupping, we’ll explore various coffees, observe their distinct characteristics, and learn how to identify flavor profiles. Discover the nuances of acidity, body, and aroma that make each coffee truly exceptional.

Don’t miss this chance to expand your coffee knowledge, network with fellow coffee lovers, and uncover hidden gems within each cup. ☕️

Be sure to mark your calendars, spread the word, and use the hashtags: #GreaterHoustonCoffeeAssociation #CoffeeCupping #CoffeeLovers. Let’s sip, savor, and celebrate the magic of coffee together!

Advanced registration is required. Limited spots available, so sign up now!

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Coffee drinking linked to living longer

Refilling your coffee cup could help you fill up more days on your calendar, according to a study published in July by the JAMA Internal Medicine journal. The study showed that drinking coffee is associated with longer life and lower risk of an early death. These findings add to a significant body of research indicating coffee has a positive effect on the heart, live, brain, and more. This even includes heavy coffee drinkers — those drinking more than 8 cups daily —  and individuals with genetics slowing down caffeine processing in the body.

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Study shows coffee brews better group performance

Serving coffee could be the most important item on your meeting agenda. A new study by the Graduate School of Management at the University of California, Davis, shows drinking coffee makes people feel more positive about their individual performance and their group’s performance in group work. Researchers have explored the effects of coffee on individuals, but the new study is the first to examine the effects on performance in group tasks.

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Office coffee market sales expected to increase

A new report by market research firm, Packaged Facts, indicates employers should consider investing more in providing higher-quality coffee options as a productivity tool.  Their report, which analyzes industry and consumer trends shaping the U.S. office coffee service market, suggests when coffee is integrated as a productivity tool the results could show up as a positive on a company’s bottom line. This data offers office coffee service providers new opportunities for sales growth, and the office coffee market is expected to expand accordingly through 2021.

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Ethiopia shows uptick in coffee exports

Ethiopian coffee exports showed an upswing of 21.78% over the past fiscal year, according to the country’s Coffee and Tea Development and Marketing Authority. The Ethiopian Herald reported that 137,417.28 tons of cereal coffee was exported from July 2017 to February 2018, and the nation has been able to generate $481.86 million USD. Deputy Director of the Authority and Marketing Head, Sahi Umer, said The Authority has steadily created different opportunities following reforms in 2016 for farmers, suppliers, exporters, and industries that led to improved export performance. Ethiopian coffee represents about 1% of coffee imports through the port of Houston.

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